Corporate Profile - Senior Management
Lew Geffen
Executive Director
Sotheby’s International Realty South Africa
Ya’el Geffen is an Executive Director of Sotheby’s International Realty (South Africa). In this role she heads up all marketing communications and public relations for the Group. Previously Ya’el was the Brand Manager for Sotheby’s International Realty (South Africa), where she executed advertising campaigns for Lew Geffen Sotheby’s International Realty and the national franchise network.
Ya’el has a BA in Communications and Economics and a Masters Degree in Integrated Marketing and Communications Strategy. She has worked both locally and abroad in the marketing and advertising industries on accounts such as Microsoft, Pfizer, Electronic Arts and The Academy Awards. Ya’el’s national marketing and PR strategy is to cement Sotheby’s International Realty’s position as South Africa’s foremost real estate brand.
