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Corporate Profile - Senior Management

Lew Geffen
 Barak Geffen
Executive Director and Co Owner
Sotheby’s International Realty South Africa

Barak continues the longest standing family legacy by being the third generation of Geffen’s in real estate in South Africa. He has been an instrumental part of the executive team in securing the Sotheby's International Realty® master-license for South Africa, as well as the nationwide rollout of the brand.

Barak is responsible for creating and implementing all marketing, advertising and public relations initiatives by developing systems and material that are true to the brand's personality as the quintessential provider of luxury residential real estate services.

After graduating with a B.Comm from Wits and an MBA from UCT, with the final portion completed at UCLA, his range of experience includes a comprehensive spectrum of seven years of real estate industry experience, as well as project managing the conceptualisation and implementation of history’s second space tourist’s mission (South African Mark Shuttleworth) to the International Space Station in April 2002.