Sotheby’s Preview Magazine
This is one of the most sought-after global fine art and auction magazines. It also
includes real estate, advertised from all Sotheby's International Realty® offices from
around the world. This publication is read by regular buyers of the Sotheby’s
offerings.
Readership Specifics: Circulation: 85 000. Median Income: $427 000 USD
(R3 million with a 7:1 exchange rate)
- 85 000 copies printed and distributed in total.
- 24 000 copies mailed to Sotheby's International Realty® complimentary client list.
- 23 000 copies mailed to Preview subscription list (80% to VIP client list – complimentary).
- 19 000 copies bulk distributed to Sotheby’s International Realty® offices.
- 16 000 copies bulk distributed to Sotheby's auction locations worldwide.
- 3 000 copies bulk distributed to the finest hotels in New York, Paris, London
and Munich.
Global Web Presence
www.sothebysrealty.com showcases luxury homes from all Sotheby’s International
Realty® offices across the globe. Two million dollars was recently spent on upgrading
this website, making it the most sought-after, luxury real estate website
in the world. With direct access from the front page of the Sotheby's fine art and
auction website, this site offers an exclusive channel to the world’s wealthiest consumers.
Electronic Showcase
A digital brochure showcasing up to thirty-six full screen colour images of your home
may be created. This brochure is then emailed to our national database of potential
buyers and the Sotheby’s International Realty® global office network, affording you
unrivalled active, as opposed to passive, exposure in cyberspace.
International Brochures
In addition to distribution to all our national offices, elegant brochures
are distributed to the global network of real estate offices and to auction house
locations in 30 countries. Brochures are prominently showcased at 350 auctions
from 15 showrooms located around the world, on an annual basis. Overseas print
publications also utilise these brochures to generate publicity around a home.
Typical global press exposure may be generated in: The Wall Street Journal in
Europe and the U.S.A., The New York Times, Forbes, Luxury Living, The Sunday
Times, The Daily Telegraph, Other global news and print publications.
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